Ignite Performance Marketing Limited provides strategic search, and long-tail search presence for a number of major UK brands through a pay-on-performance model.  Using proprietary technology and industry-recognised tracking tools we can quickly expand your marketing footprint to ensure comprehensive PPC positions for your brand and product suite.

Strategic Search – protect your brand and drive more business

The introduction of open keyword bidding by Google back in 2008 has elevated the importance of strategic search in the UK and Ireland. The challenge of protecting your brand equity online and its ability to create sales value for your company should not be taken lightly. We can help to create complimentary PPC campaigns to support your core brand terms along with other variants that you may not have considered before. Increasing the presence of your brand in paid search results weakens your competitors pull on ‘your’ traffic and provides greater opportunities to sell, test different messages and even channel customers through an alternative user experience. Read more about some of the clients we support.

PPC Portfolio – harness the power of long-tail search

Using our PPC Portfolio tool we can create highly-targeted campaigns without increasing your in-house PPC budget enabling you to sync your affiliate business with the ‘economics of the moment.’  Just some of the benefits available from PPC Portfolio:

• Managed ‘long tail’ keywords – connecting search users directly to deep-linked product pages
• Automated long-tail keyword generation – leave no stone unturned
• Increased campaign efficiency – giving you more time managing your best-sellers and loss leader campaigns
• Handles CSV or XML feeds – for automated intra-day campaign updates
• Fast, efficient processing – only looks for the updates to your campaign (e.g. pricing and product availability)
• Extensive customisable business rules – sell the benefits of buying from your company (e.g. price, delivery times and availability)
• Flexible creative templates – real time price and creative changes down to ad group level based on your business rules
• Extend campaign reach without increasing existing PPC budget
• Perform activity that is not possible using a manual process

Funding – pay on performance and other options

Our performance-based model means that you only pay for actual sales so none of your channel spend is wasted. What’s more, we can drive incremental business that was previously hard to reach using our constantly-growing suite of generic product sites, with the opportunity to lease key positions on a tenancy or cost per click basis.

To find out how we can help your business extend its marketing reach at no risk, contact the Ignite team today.