Publishing

Publishing

In 2009 Ignite brought 22 new sites into existence across a range of product verticals.  We use a broad range of techniques and publishing platforms to meet our clients needs.

Branded micro sites – spread the word

Ignite specialises in creating complimentary brand experiences to attract potential customers to your company.  If your competitors are trying to trade on your brand equity then Ignite can provide a cost-effective solution to protect your brand and improve presence and traction through paid search.  We create complete solutions to satisfy all of your internal stakeholders.  We can work with your people to ensure a complimentary approach that protects your core sales while reaching out for incremental business.  We actively encourage a close working relationship with your key teams (brand, search, marketing, sales) and agencies to bring you new business without compromising your existing plans and campaigns.

What’s more we can provide multivariate testing and a a creative platform independently of your own development cycle, IT constraints and budgets.  So if you need new landing pages to showcase your latest project, we can provide them on a cost-per-sale basis, and we’ll feedback the results to help your teams improve your core campaigns and web strategies.

Category leadership means incremental sales

To provide you with even greater exposure we can create new, generic,  acquisition sites with your brand at the core of the proposition. Have you ever wanted to be the featured brand on a comparison or review site? We can make that happen, using our existing suite of sites or creating something completely new, ensuring that potential customers see why you’re offerings are superior to your competitors.

Product aggregation through your affiliate feed

To support our generic product sites, Ignite has developed a feed site engine that can take your standard affiliate product feed and create a fully-functional sales site. Within 24 hours you could have an additional sales channel featuring your entire product range exclusively or alongside your competitor’s offerings. By using our voucher-code functionality you can further increase customer transaction propensity and leverage exclusive offers with a CPA-controlled environment to ensure you meet your margin targets.

To find out more about how we can offer these tools and more, contact the Ignite team today.