Ignite provides HomeServe with additional brand and generic keyword-based exposure across Google, Yahoo! and MSN with a HomeServe-branded microsite. The site features unique content and creative designed to compliment HomeServe’s brand image while ensuring sufficient points of difference against their main acquisition portal.  The bespoke design elements are positioned to encourage customer confidence in the site and provide subtle, supporting references to HomeServe primary branding.

What HomeServe’s agency, Mediaedge:cia says about Ignite:

“My initial impression of Ig-nite was of a slick, professional outfit with a real passion for performance marketing, almost a year into the relationship my view has not changed. I have been consistently impressed with the effort Ig-nite have made to understand my clients business; they have proved an invaluable asset and are able to add real value to my client’s online marketing. I would have no hesitation in recommending Ig-nite; they are an absolute pleasure to work with” 

Calum Lewis Mediaedge:cia

What HomeServe says about Ignite:

“Ignite have shown considerable expertise in website design, cleverly balancing the HomeServe brand with their own look and feel. Perhaps more importantly, they have quickly formed a detailed understanding of our products and customers enabling them to achieve excellent sales results through both brand and generic search activity.”

Paul Ramsey, Online Marketing Manager HomeServe

Download the full case study and see how Ignite has helped HomeServe to protect their brand and minimise competitor leakage through strategic search.