Ignite Performance Marketing

Trueshopping

Admin — Mon, 08 Feb 2010 16:24:09 +0000

Trueshopping benefits from extended brand reach across major search engines and their content networks with a Trueshopping-branded microsite created by Ignite Performance Marketing. The site features brand-complimentary content, creative and a voucher code system to increase user transaction propensity.

What Trueshopping says about working with Ignite:

“After only a short time of working with Ignite, we have seen a notable increase in sales via long tail keyword campaigns. The set up time and integration of this campaign was minimal and our account manager has always been helpful and supportive. We would happily recommend Ignite to companies wanting to improve online sales figures.

Most importantly Ignite offered Trueshopping the opportunity to ensure our Product Specific marketing campaigns are maximised through micro-sites initiatives, making the whole process hassle free, allowing our internal marketing department to focus on other campaigns.”

Jilly Mitson, Affiliate Manager Trueshopping Ltd

Shopacheck Financial Services

Admin — Fri, 29 Jan 2010 13:02:31 +0000

Since the beginning of 2009 Ignite has been supporting Cattles PLC in promoting the Shopacheck sub-prime loans brand. Within 5 days of the first call to Ignite’s team we created a brand-based micro site promoted with a comprehensive keyword list. Ignite’s experience in the financial sector is being further developed with the creation of a generic site due to launch in February 2010.

What Brilliant Media says about working with Ignite:

“Ignite provide a refreshing, highly professional and impressive approach to performance marketing. With the ability to respond rapidly and deliver work to a high standard Ignite are always a super affiliate we can rely on with our most important programmes.”

Martin Corr, Interactive Operations Director Brilliant Media

Download the full case study and see how Ignite has helped Shopacheck to protect their brand and minimise competitor leakage through strategic search.

Ignite relaunches its website

Admin — Thu, 28 Jan 2010 12:40:36 +0000

In support of Ignite’s plans for growth in 2010, we have today launched our corporate site. We’d like to hear what people think of our new site and how it can be improved to better serve your needs. Please submit any comments below on this post or use our contact form to get in touch.

npower

Admin — Thu, 28 Jan 2010 12:38:47 +0000

Ignite provides strategic search services to npower through a unique brand microsite The site uses complimentary brand features and presents a clean, uncluttered design to users searching for npower products and services. Based on a performance model our approach ensures npower can extend its reach in paid search without increasing its own development or marketing costs.

Ann Summers

Admin — Thu, 28 Jan 2010 12:38:01 +0000

In support of Ann Summer’s sales activity and to address the increasing number of competitors sitting on their brand terms Ignite was asked to create and market a micro site through the TradeDoubler network. Ignite created two different customer journeys, leveraging an existing gifting-focused site. Having the two jorneys meant that multiple first page placements could be achieved in paid results.

HomeServe

Admin — Thu, 28 Jan 2010 12:37:35 +0000

Ignite provides HomeServe with additional brand and generic keyword-based exposure across Google, Yahoo! and MSN with a HomeServe-branded microsite. The site features unique content and creative designed to compliment HomeServe’s brand image while ensuring sufficient points of difference against their main acquisition portal. The bespoke design elements are positioned to encourage customer confidence in the site and provide subtle, supporting references to HomeServe primary branding.

What HomeServe’s agency, Mediaedge:cia says about Ignite:

“My initial impression of Ig-nite was of a slick, professional outfit with a real passion for performance marketing, almost a year into the relationship my view has not changed. I have been consistently impressed with the effort Ig-nite have made to understand my clients business; they have proved an invaluable asset and are able to add real value to my client’s online marketing. I would have no hesitation in recommending Ig-nite; they are an absolute pleasure to work with”

Calum Lewis Mediaedge:cia

What HomeServe says about Ignite:

“Ignite have shown considerable expertise in website design, cleverly balancing the HomeServe brand with their own look and feel. Perhaps more importantly, they have quickly formed a detailed understanding of our products and customers enabling them to achieve excellent sales results through both brand and generic search activity.”

Paul Ramsey, Online Marketing Manager HomeServe

Download the full case study and see how Ignite has helped HomeServe to protect their brand and minimise competitor leakage through strategic search.